TL;DR
James Hardie Building Products named Midnight Black its 2027 Color of the Year, describing black as an increasingly deliberate choice for full home exteriors. The company says the color is available with its ColorPlus Technology finish; independent performance data and product-specific pricing were not provided.
James Hardie Building Products Inc. has named Midnight Black its 2027 Color of the Year, highlighting a shift from using black mainly for trim and accents toward choosing it for broader exterior applications. The announcement matters to homeowners and design professionals weighing exterior color options, though the company did not provide sales figures or independent performance results for the color.
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James Hardie said Midnight Black is available with its ColorPlus Technology, a proprietary finish the company describes as engineered for color consistency, adhesion and durability. The company says the finish is designed to resist peeling, chipping and cracking and to withstand a range of weather conditions, including extreme heat and humidity, snow, hail and freezing temperatures. No test results or product warranty terms were included in the announcement.
Samara (Sam) Toole, James Hardie’s chief marketing officer, said black is increasingly being selected as an intentional choice for an entire exterior rather than as a limited accent. She described Midnight Black as a color that can make a statement while allowing a home’s architecture and other materials to remain visible.
The company also suggested pairing the shade with TimberTech decking in English Walnut, presenting the combination as a way to add warmth and dimension. The announcement did not identify a particular siding line, list prices, or provide details about availability by region.
A bold exterior color for 2027
James Hardie named Midnight Black its 2027 Color of the Year, presenting black as a deliberate choice for full home exteriors.
A shift in exterior design
The company says black is moving beyond trim and accents toward broader exterior use.
- Trim
- Doors and windows
- Full home exteriors
- Architecture and materials remain visible
Finish and palette
James Hardie says Midnight Black is available with its ColorPlus Technology finish.
ColorPlus Technology
The company says it is designed for color consistency, adhesion and durability.
English Walnut
TimberTech decking in English Walnut is suggested to add warmth and dimension.
What buyers should verify
The announcement leaves key purchase and performance details open.
- Which siding products include Midnight Black
- Local availability, pricing and order timing
- Product specifications, test results and warranty terms
- Samples alongside roofing, trim and surroundings
A Darker Direction for Home Exteriors
The announcement gives homeowners considering a dark exterior a specific color option from a major siding manufacturer, while also framing black as a choice for more than doors, trim or windows. For people planning a renovation or new build, the color decision can affect how siding, rooflines, landscaping and decking work together. James Hardie’s suggested English Walnut pairing offers one example of how the company sees the shade fitting into a wider exterior palette.
Performance claims are relevant because exterior finishes face prolonged exposure to weather and sunlight. James Hardie says ColorPlus Technology is designed for durability, but the announcement does not include comparative testing, independent verification or details on how Midnight Black performs against other colors or finishes. Buyers should check the product specifications and applicable warranty for the siding they are considering rather than treating the Color of the Year designation as a performance rating.
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How James Hardie Positions the Color
James Hardie’s announcement describes black as having moved from an accent role into a more prominent place in exterior design. The company presents Midnight Black as a response to homeowners’ willingness to make bolder, more personal design choices. That explanation is the company’s characterization of design preferences; the announcement provides no survey or market data to measure how common the change is.
The Color of the Year designation is a design announcement, not a separate building standard or a guarantee that a particular color suits every home. James Hardie links the color to its ColorPlus finish and proposes combining it with materials such as English Walnut decking. Homeowners still need to confirm which products, finishes and installation options are offered for their project and location.
““Black has moved beyond the accent and become an increasingly intentional choice for the entire home exterior.””
— Samara (Sam) Toole, chief marketing officer at James Hardie
Product Details Still to Check
The announcement does not specify which siding products will be offered in Midnight Black, when it will be available for purchase, or whether availability will vary by market. It also gives no price information, technical test data, maintenance schedule or warranty terms for the shade. The company’s claims about resistance to peeling, chipping, cracking and severe weather are not accompanied by test methods or independent evaluations in the announcement.
It is also unclear how many homeowners are choosing black exteriors or whether use of the color has increased over a defined period. James Hardie describes a broader design shift, but it does not cite a survey, sales figures or other market evidence. Readers should treat that trend description as the company’s view.
Check Local Product Availability
Homeowners and contractors interested in the color can ask James Hardie or local dealers which siding products include Midnight Black, when orders can be placed and what installation and warranty conditions apply. They should compare the full product specifications and consider samples alongside roofing, trim, decking and the home’s surroundings before settling on a palette.
Further details on availability, pricing and technical performance would help clarify how the announcement translates into a purchase decision. Until those details are provided, the confirmed development is the color designation and James Hardie’s description of the finish and suggested design pairing.
Source: rss
Key Questions
What is James Hardie’s 2027 Color of the Year?
Midnight Black is James Hardie Building Products’ 2027 Color of the Year. The company is presenting it as an option for broader exterior use, not only trim and accents.
What finish is Midnight Black available with?
James Hardie says the color is available with its proprietary ColorPlus Technology. The company describes the finish as designed for color consistency, adhesion and durability, but the announcement does not include independent test results.
What materials does James Hardie suggest pairing with Midnight Black?
The company gives TimberTech decking in English Walnut as one possible pairing, saying the combination can add warmth and dimension to an exterior design.
Is Midnight Black available everywhere, and how much does it cost?
The announcement does not provide regional availability, product-specific details or pricing. Homeowners should check with James Hardie or local dealers for current options and costs.
Source: hardwareretailing.com
