Dunn-Edwards Gave This Neutral A Purple Twist For Its 2027 Color Of The Year
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Dunn-Edwards Paints named French Press Coffee (DEBN 07), a deep brown with a subtle plum undertone, its 2027 Color of the Year. The company says the color can shift with changing light and work with both warm and cool palettes; pricing, availability and the basis for its selection were not detailed in the report.

Dunn-Edwards Paints has named French Press Coffee (DEBN 07), a dark brown with a subtle plum undertone, its 2027 Color of the Year. The announcement puts a nuanced, moody neutral at the center of the paint company’s annual forecast, rather than a conventional beige or greige.

The shade is described in Apartment Therapy’s report as a deep, atmospheric brown with a rich plum cast. That undertone is meant to give the neutral more depth and make its appearance change with surrounding colors and the light in a room. Dunn-Edwards marketing manager Lauren Hoferkamp said the plum note becomes more apparent as daylight shifts.

Hoferkamp said French Press Coffee can be used across a range of spaces and applications. The report suggests pairing it with clay tones, earthy greens, creams and warm wood or metal finishes for a warmer look, or combining it with cooler colors and silver for a more contemporary effect. These are design suggestions, not requirements from the company.

The color is also presented as an option for exterior details such as shutters, garage doors and trim, particularly alongside lighter taupes and creams. Apartment Therapy also describes coating an entire exterior in the shade as a possible statement approach. The article does not provide product pricing, launch or stock details, or technical specifications for the paint.

At a glance
announcementWhen: Announced in 2026 as the company’s 2027…
The developmentDunn-Edwards Paints announced French Press Coffee as its 2027 Color of the Year.

A Darker Direction for Neutrals

The selection offers homeowners and designers a neutral option that departs from the pale beige and greige palettes often associated with minimalist interiors. French Press Coffee remains brown, according to the report, but its plum undertone adds a cooler, more complex note that may make it feel more distinctive than a standard brown.

For readers planning a repaint, the announcement is a trend signal and palette suggestion, not evidence that the color will suit every room or become a broad market preference. Dark shades can have different effects depending on room size, lighting and nearby finishes; the report does not include independent testing or consumer data about how the color performs in homes.

The range of suggested uses also makes the announcement relevant beyond interior walls. Dunn-Edwards and the article frame the color as adaptable to interior accents and exterior features, giving people considering a small update or a larger repaint a single shade to evaluate across different surfaces. Whether it is suitable for a specific project will depend on the product label, surface and conditions.

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How the Color Was Described

Dunn-Edwards is a paint company that issues an annual Color of the Year selection. The source report identifies French Press Coffee by its product code, DEBN 07, and characterizes it as a neutral brown rather than a purple paint. The purple element is described as an undertone that may become more visible under changing light.

Apartment Therapy frames the choice against the popularity of “sad beige” decorating in the early 2020s, including greige walls and taupe accessories. That phrase is the publication’s characterization of a design trend, not a measured industry finding. The report positions Dunn-Edwards’ selection as a way to use a neutral while adding more depth and color than a pale beige palette.

The available material gives the color announcement and styling suggestions, but does not explain how Dunn-Edwards chose the shade or provide a broader forecast of the company’s other 2027 palette picks. The report was published in 2026, ahead of the year the selection names.

Availability and Selection Details

The source report does not say when French Press Coffee will be available, whether the designation changes its price, or which paint products and finishes will offer the shade. It also does not provide technical details such as coverage, durability, or suitability for particular materials and climates.

Dunn-Edwards’ stated description and styling recommendations are attributable to the company and the Apartment Therapy report. The material does not explain how the annual selection was made, whether customer or sales research informed it, or whether it is intended as a prediction of wider design preferences. No independent measure of the color’s popularity is included.

What Homeowners Can Check

Readers interested in using the shade can check Dunn-Edwards’ product information or contact the company or a paint retailer for availability, finish options and application guidance. A physical sample can help show how the plum undertone reads in a particular room as daylight and nearby colors change; the source report does not establish that every home will show the same effect.

For exterior use, homeowners should confirm that the selected product is rated for the intended surface and local conditions, and follow the manufacturer’s preparation and application instructions. The announcement itself does not give a release schedule or name a next milestone, so further product and purchasing details remain pending in the material available.

Key Questions

What is Dunn-Edwards’ 2027 Color of the Year?

French Press Coffee (DEBN 07), a deep brown with a subtle plum undertone, is Dunn-Edwards Paints’ 2027 Color of the Year.

Is French Press Coffee purple?

The report describes it as a brown neutral with a plum undertone, not as a purple paint. Dunn-Edwards marketing manager Lauren Hoferkamp said the undertone can become more visible as light changes.

What colors does the report suggest pairing with it?

Apartment Therapy suggests clay tones, earthy greens, creams, and warm-toned wood or metals for a warmer palette. Cooler colors and silver are suggested for a more contemporary look.

Can French Press Coffee be used outdoors?

The report says the shade could be used on exterior details such as shutters, garage doors and trim, or across an entire exterior. Check the paint manufacturer’s guidance for the surface and conditions before choosing a product.

When will the color be available, and how much will it cost?

The source material does not state an availability date or price. Dunn-Edwards product information or retailers may provide those details.

Source: rss

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