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Reformation has partnered with French rugmaker Les Éditions de Tapis on its first rug collection. The nine limited-edition designs are made to order, hand-knotted by artisans in India and Nepal, and sold exclusively online at Reformation, with prices starting at $1,000.
Reformation has launched its first rug collection, partnering with French rugmaker Les Éditions de Tapis on nine limited-edition, made-to-order designs for residential interiors. Available exclusively online at Reformation, the rugs start at $1,000 and extend the Los Angeles fashion brand’s visual identity into home furnishings.
The collection was developed by Lauren Caris Cohan, Reformation’s chief creative officer, and Thomas Coccimiglio, founder of Les Éditions de Tapis. The brands say the designs draw on Parisian interior traditions while incorporating a more relaxed Los Angeles sensibility. The rugs feature illustrated motifs such as palm trees and swans, set against softly colored fields and, in many designs, framed by decorative borders.
Rather than filling the rugs with continuous pattern, the designs often leave open areas around their illustrations. The approach, described in the original report by Design Milk, gives the motifs space to stand out and distinguishes the collection from a direct translation of clothing prints into floor coverings. The nine styles are made to order, and each begins as a hand-drawn design before being hand-knotted by artisans in India and Nepal.
The collection is available at thereformation.com. All nine designs are sold exclusively online; material swatches are on display at select Reformation stores, according to Design Milk. The source does not list individual prices or provide further details about the rugs’ dimensions, materials, or delivery timelines.
Reformation Takes Its Store Style Home
The launch gives Reformation customers a way to buy home décor connected to the look of the brand’s retail spaces, rather than limiting that design language to stores and clothing. The partnership also gives Les Éditions de Tapis a consumer-facing collaboration with a fashion label whose customers, the report says, had already asked where they could purchase the rugs seen in Reformation stores.
For shoppers, the practical details are clear but selective: the rugs are made to order, start at $1,000, and can be purchased online, while swatches are available at some stores. The price and production model position the launch as a premium home-design offering. Whether the collection will lead to further home products or become a recurring partnership has not been announced.
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From Store Interiors to Rugs
Reformation had already used rugs by Les Éditions de Tapis founder Thomas Coccimiglio in its retail interiors before the two companies developed a collection for homes. According to Design Milk, customers asked about buying those rugs, and those inquiries helped prompt the collaboration. The new range takes that existing relationship beyond the store, with designs created specifically for residential use.
Cohan framed the move as an extension of the brand’s existing design approach. She told Design Milk that Reformation is intentional about creating physical environments that reflect the company in subtle ways, describing the shared sensibility as one of ease and elegance mixed with humor. The collection’s illustrated subjects and restrained layouts reflect that stated direction, while its hand-knotted construction draws on traditional rug-making techniques.
“His craftsmanship is unparalleled.”
— Lauren Caris Cohan, Reformation chief creative officer, as quoted by Design Milk
Pricing and Delivery Details Remain Limited
The source confirms that prices start at $1,000, but it does not give prices for each of the nine designs or specify their sizes, materials, or production and shipping timelines. It also does not identify which Reformation stores display swatches. The brands have not announced whether the rugs will be restocked, whether additional designs are planned, or if the partnership will expand into other home products.
Design Milk reports that the collection is limited edition and made to order, but the source material does not define the number available for each design or explain how long customers can place orders. Those details should be checked with Reformation before purchase.
Shop Online or View Swatches
Customers can view and order the nine designs through Reformation’s website, where prices begin at $1,000. People who want to examine material swatches can visit select Reformation stores, though the source does not name those locations. The company has not stated a schedule for future releases or shared further production details.
For now, the next step for prospective buyers is to review the online listings and check directly with Reformation about dimensions, materials, availability, and delivery estimates. Any announcement about additional rugs or a broader home collection remains unconfirmed.
Key Questions
What is Reformation’s new product?
Reformation has launched its first rug collection in partnership with French rugmaker Les Éditions de Tapis. It includes nine limited-edition, made-to-order designs.
How much do the rugs cost?
Prices start at $1,000. The source does not provide prices for individual designs.
Where can shoppers buy the collection?
All nine designs are available exclusively online at thereformation.com. Material swatches are displayed at select Reformation stores, but the source does not list which locations.
How are the rugs made?
Each design begins as a hand-drawn illustration and is hand-knotted by artisans in India and Nepal, according to Design Milk.
Will Reformation release more home products?
The company has not announced additional home products or future rug releases. Any expansion beyond this collection remains unconfirmed.
Source: design-milk.com
