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Benjamin Moore has named Webster Green, an archival paint shade with mature olive undertones, its 2027 Color of the Year. The company also introduced a seven-color complementary palette; pricing, availability and any wider rollout details were not provided in the report.
Benjamin Moore has named Webster Green, an archival shade from its historic collection, its Color of the Year for 2027, choosing a composed green with olive undertones after months of reviewing colors from the company’s archives and design markets. The announcement also includes a seven-color coordinating palette intended to pair with the featured shade.
Benjamin Moore’s color team considered a range of greens, from lighter to darker options, before settling on Webster Green. The source report says the team reviewed 140 years of company archives and traveled to markets and trade shows around the world as it searched for a shade that felt relevant to the coming year. The company’s selection frames an archival paint color as both a reference to the past and a choice for contemporary interiors.
Andrea Magno, Benjamin Moore’s vice president of brand, color and integrated marketing, described Webster Green as having a sense of composure and presence. The shade is presented as a mature green with olive undertones; the report suggests it could suit features such as study millwork or an entryway. These are design possibilities, not requirements or a claim that the paint is intended for a particular room.
The accompanying palette contains White Down OC-131, Nelson Blue CW-635, Shakespeare Tan 228, Antique Copper 1169, Wild Aster 1240, Durango 2137-30 and Townsend Harbor Brown HC-64. Benjamin Moore describes the colors as earthy and connected to a traditional sensibility. The report does not provide technical specifications, prices or details about availability.
An Archival Green for Modern Rooms
The announcement gives homeowners, designers and retailers a specific color direction to consider for projects planned around 2027. Webster Green’s selection also signals that Benjamin Moore is drawing on its own historical collection rather than presenting the annual choice as an entirely new shade. That makes the news relevant to people who want a paint color with a documented place in the brand’s archive as well as a current design recommendation.
The coordinating palette broadens the announcement beyond a single paint color: its seven shades offer options for pairing Webster Green with lighter, blue, brown, copper and purple tones. Benjamin Moore’s stated emphasis on grounded colors is the company’s interpretation of the palette, not independent evidence of a broader consumer trend. Whether the selection influences purchasing or design choices will become clearer as the color enters the market.
Benjamin Moore Webster Green paint
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From Green Forecasts to Webster Green
The source report places Webster Green within a long-running interest in green, citing earlier popularity of emerald tones during the Art Deco movement and more recent attention to sage. That history provides the design context for the announcement, but the company’s stated process was more specific: its team looked through archival shades and assessed candidates in markets and at trade shows before choosing Webster Green.
Benjamin Moore’s team was broadly aligned on green as the color family, according to the report, while the final decision focused on finding the right shade within it. Magno said the color felt stately and able to hold its own. Her comments explain the company’s rationale; they do not establish that Webster Green will be adopted widely by homeowners or designers.
““This one just felt like it had such a nice composure to it.””
— Andrea Magno, Benjamin Moore vice president of brand, color and integrated marketing
Availability and Pricing Still Unreported
The source report does not state when Webster Green or the seven coordinating shades will be available for purchase, whether their availability will differ by market, or what they will cost. It also does not give paint formulas, finish options or technical performance details. The announcement identifies the color and palette, but those practical details remain unconfirmed in the material provided.
It is also too early to know how widely Webster Green will be used or whether the selection will shape broader decorating choices. Magno’s descriptions and suggested applications reflect Benjamin Moore’s perspective; they are not sales data or independent measures of consumer response.
Watch for Product and Retail Details
Readers considering the shade for a project should look for Benjamin Moore’s product listings or retailer information for confirmed availability, pricing, finishes and any local details. The source report does not name a release date or a next announcement. As 2027 approaches, additional information about how the color and coordinating palette can be purchased or sampled may clarify how homeowners and designers can use them.
Key Questions
What is Benjamin Moore’s 2027 Color of the Year?
Webster Green, an archival shade from Benjamin Moore’s historic collection, is the company’s 2027 Color of the Year.
What does Webster Green look like?
The source describes it as a mature green with olive undertones. Andrea Magno characterized it as composed and stately; the report does not provide a color code or technical color measurements.
Which colors are in the coordinating palette?
The seven shades are White Down OC-131, Nelson Blue CW-635, Shakespeare Tan 228, Antique Copper 1169, Wild Aster 1240, Durango 2137-30 and Townsend Harbor Brown HC-64.
Where does Benjamin Moore suggest using Webster Green?
Magno suggested it could work on study millwork or in an entryway. These are examples from her comments, not limits on where the color can be used.
When will Webster Green be available, and how much will it cost?
The source report does not provide an availability date or price. Readers will need to check Benjamin Moore’s product information or local retailers for those details.
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