TL;DR
The Atlanta Hawks and State Farm Arena announced a multiyear partnership naming The Home Depot their official home improvement partner. The deal covers arena branding, fan promotions, digital content and community programs, including student exposure to construction and skilled-trade careers.
The Atlanta Hawks and State Farm Arena have named The Home Depot their official home improvement partner under a multiyear agreement that adds the retailer to game-day promotions, arena signage, team content and community programs across metro Atlanta. The announcement brings together the Atlanta-based retailer and the Hawks organization in a deal that includes youth programming and career exposure alongside commercial branding.
The partnership includes naming rights for the Atlanta Hawks Fan Zone, an interactive fan destination, and Harry the Hawk’s Nest, Built by The Home Depot. The retailer will also appear on the arena’s 200-Level Impact Board, courtside and concourse LED displays, and the State Farm Arena digital marquee. The agreement includes in-game shot-tracking and statistics integrations.
Fan promotions are planned throughout the season. The Home Depot will run “Build the Noise,” distributing hammer sticks at all 41 regular-season home games and every Hawks playoff home game. The company will also present the Hawks Value Pack ticket offer. For digital audiences, it will present the team’s “Built in the G” YouTube series and the Hawks roster page on Hawks.com.
The agreement extends to the College Park Skyhawks, Atlanta’s NBA G League affiliate, with branding, community ticketing and talent appearances. Community programs include My Dreams Realized, a joint effort with Atlanta Public Schools to introduce students to construction, design and skilled-trade careers, as well as a Future City Exposure Day and field-based learning. A Community Court Tour will pair summer basketball and fitness clinics for children ages 6 to 16 with Saturday Kids Workshop DIY builds.
Arena Branding Meets Local Programs
The agreement is broader than an arena sponsorship: it combines in-game visibility and ticket promotions with activities aimed at young people and local communities. For fans, the most immediate changes are likely to be the Fan Zone and Harry the Hawk’s Nest branding, hammer-stick giveaways, and Home Depot presentation of the Value Pack offer and team content.
The community component gives the partnership a stated purpose beyond advertising. My Dreams Realized is designed to introduce students to potential careers in construction, design and skilled trades, while the Community Court Tour links basketball and fitness activities to hands-on DIY workshops. The source announcement describes these plans, but does not provide participation targets or outcome measures.
The agreement also gives The Home Depot exposure across both the NBA Hawks and the G League’s College Park Skyhawks. That reach connects the retailer’s brand with professional basketball audiences and local programming, while the Hawks organization gains a corporate partner for arena experiences and community initiatives. The financial terms were not disclosed in the supplied report.
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A Multi-Platform Hawks Partnership
The Hawks and State Farm Arena announced the deal jointly as a multiyear partnership. Its components span arena entitlements, signage, digital content, fan activations and community programming rather than a single placement or promotion. The supplied report does not state the agreement’s exact start date or duration.
Both organizations described the arrangement as a connection between Atlanta institutions. Hawks and State Farm Arena President of Business Enterprise and Chief Commercial Officer Andrew Saltzman said the partnership would include fan activations and programs introducing students to high-demand careers. The Home Depot’s Vice President of Integrated Marketing, Allison Kolber, said it would build on the company’s presence in live sports and create experiences for Hawks fans.
One element has a later start date: the Hawks’ annual donation supporting The Home Depot Foundation is scheduled to begin with the 2027-28 season. The announcement does not specify a donation amount. Other community activities, including the student and youth programs, are described as part of the partnership, but their schedules and scale are not provided.
““This partnership builds on our presence in live sports and gives us another meaningful way to show up for our customers around the moments that bring people together.””
— Allison Kolber, The Home Depot vice president of integrated marketing
Terms and Program Details Await
The supplied announcement does not disclose the financial terms, exact duration or start date of the multiyear agreement. It also does not specify how many students or young people the community programs are expected to serve, when enrollment or clinic schedules will be announced, or how outcomes will be measured.
The Hawks’ annual donation to The Home Depot Foundation is set to begin in the 2027-28 season, but the announcement gives no amount or details about how the funds will be allocated. It is also not clear whether the listed arena displays and activations will be present at every game or vary by event, aside from the stated hammer-stick distribution at all 41 regular-season home games and every Hawks playoff home game.
Promotions Roll Out During the Season
Fans can expect The Home Depot branding and “Build the Noise” hammer-stick giveaways across the Hawks’ home schedule, with giveaways specified for all 41 regular-season home games and each playoff home game. The company is also slated to present the Value Pack offer, the “Built in the G” YouTube series and the Hawks roster page.
The partnership’s student and youth activities are planned to include Future City Exposure Day, field-based career learning, summer basketball and fitness clinics, and Saturday Kids Workshop builds. The announcement provides no calendar dates for those activities. The annual Foundation donation is scheduled to start in the 2027-28 season; further details about its amount and use have not been provided.
Key Questions
What did the Hawks and The Home Depot announce?
They announced a multiyear partnership naming The Home Depot the official home improvement partner of the Atlanta Hawks and State Farm Arena.
What will fans see at State Farm Arena?
Planned elements include branding at the Hawks Fan Zone and Harry the Hawk’s Nest, arena signage and digital displays, and in-game shot-tracking and statistics integrations. The Home Depot also plans to distribute hammer sticks at all 41 regular-season home games and every Hawks playoff home game.
Does the deal include programs for students and children?
Yes. My Dreams Realized, developed with Atlanta Public Schools, is intended to introduce students to construction, design and skilled-trade careers. The Community Court Tour is planned to combine youth basketball and fitness clinics with DIY builds.
How long is the agreement, and what are its financial terms?
The announcement calls it multiyear, but does not give an exact duration or disclose financial terms.
When will the Hawks donate to The Home Depot Foundation?
The Hawks are scheduled to begin making an annual donation in support of the Foundation’s work with the 2027-28 season. The announced material does not specify the donation amount.
Source: rss
